What Is Content Writing?
Content writing is the process of mapping out ideas and developing website content that meets search engine optimization (SEO) guidelines. Websites require quality SEO content to best represent their brand or services. If you want your site to showcase your positive brand image and achieve your sales goals, you must produce descriptive, original, understandable and SEO friendly content.
But not only that: You should also enhance your content marketing efforts to capture your audience’s attention and move prospects through your sales funnel.
SEO Content Writing vs. SEO Content Marketing
SEO content writing is the initial phase of content marketing. It centers on creating and optimizing dynamic web content to convey your brand message and ensure a smooth website experience for online users.
Once you’re done developing website content, the next phase of your content plan is to promote it on the right channels. This is where SEO content marketing comes in.
SEO content marketing is a strategic marketing approach focused on disseminating relevant and SEO friendly content on various online platforms to drive profitable customer action.
A well-articulated digital content marketing strategy makes it easier to gauge the effectiveness of your content development strategy and identify opportunities for improvement.
SEO and Content
Boost Your Click-Through Rate by Appearing in Relevant Search Results
Think of SEO and content marketing as two overlapping digital marketing strategies: A content creation strategy focuses on generating quality web content that provides value to search engines and online users. SEO, on the other hand, deals with content optimization and the more technical aspects of your website, such as page speed and keyword research and integration.
SEO without website content is like building a house without a framework. You cannot attract website visitors and increase the quality of your site traffic if your site does not contain useful website content. Similarly, your web content writing efforts will be wasted if you don’t have a concrete content marketing SEO plan.
To ensure digital success, SEO and content optimization must go hand in hand.
Have more questions about content SEO integration and SEO keyword search? Let our content marketing show you how to leverage content for SEO to drive more organic traffic and conversions for your business. Our SEO content writers discuss the advantages of developing website content to guide your learning process.
Why SEO Content Writing Is So Important
Convert Page Visitors Into Paying Customers
With the right content writing services, you can:
Your online content strengthens your brand and communicates your unique selling points across digital channels. With strong competition online, quality SEO content helps build brand recognition and keeps you top of mind with your audience.
Consistent business growth comes from expanding your customer base. Content writing boosts your online reach through SEO and fresh, optimized content, helping attract new customers while retaining existing ones.
As a business owner, publishing credible content builds trust and authority. Since creating SEO content is time-consuming, a content marketing firm handles keyword research and market analysis to deliver expert content that earns backlinks and engages your audience.
A HubSpot study shows 6 in 10 marketers see SEO content as the top source of quality leads. With strategies like email and mobile marketing, you can turn those leads into customers. SEO content fuels lead generation and boosts conversions on your website.
The 2021 Edelman Trust Barometer shows that trustworthy website content builds consumer confidence. By meeting your audience’s information needs, you earn trust, loyalty, and long-term brand growth. A solid content strategy drives traffic and revenue.
Search engines favor high-quality, unique content with natural keywords and user value. SEO content backed by research boosts your visibility and rankings. Fill your site with optimized content to climb search results.
SEO Content Creation Process
A Streamlined System That Works for You
Our content marketing acknowledges that SEO content creation requires close collaboration between the content marketing specialist and the client. While we know how to target search engines and the internet community, you know your customers best, so we want you to be involved as much as you wish as we write your SEO content.
Here’s an overview of our web content writing process:
Our content strategy provides you with a dedicated content marketing specialist whom you can regularly contact to give instructions, check on your content marketing strategy development, ask questions and request any revisions you’d like to see on your SEO content. Fill us in on your ideal consumer and how you want them to feel when they visit your site and start reading the content. can even develop personas of your targeted clients.
Once our content marketing specialist has identified your SEO content marketing pain points and SEO content expectations, we then move on to market analysis and SEO keyword research. Our content writer works closely with SEO experts to perform thorough keyword research and SEO keyword analysis and build your SEO keyword strategy. We also conduct industry analysis, competitor benchmarking and content analysis to create a strong foundation for your digital content strategy.
Our content writing uses the SEO keyword analysis report and market research results to formulate your content plan. In this phase, our content expert brainstorms with other digital marketing specialists to create your website content brief, identify the primary, secondary and tertiary keywords that will be used throughout your SEO content and establish a clear direction in developing website content.
After finalizing the content strategy plan, the next step is content marketing research. This phase is crucial to guide our content writer’s SEO content creation process and ensure we have a clear understanding of your SEO content writing needs and demands. Your dedicated website content writer performs high-level research to get familiar with the topic, consults with experts and leverages useful content references and search engine strategies to convey your brand message or any technical information effectively to your target audience.
Content writing is one of the most crucial stages of your digital content marketing strategy, so we maximize our time and efforts to build out your website content’s structure, fill in your bullet points and complete all sections of your SEO content. You can choose the tone and phrasing of the online content your visitors will be reading. Whether you want it to be light-hearted or formal, business-like or casual, our content writer can adapt the writing style to suit your needs.
Finally, your dedicated website content writer runs a hard edit of the web content to check for cohesion between online content sections and ensure the final piece is unique, digestible and authentic. Our content marketing comprises a team of experienced SEO content writers and editors who work night and day to ensure we serve you the content according to your expectations.
You can review the content as much or as little as you wish. We’re confident in our writing skills and we know we will provide you with website content that is appealing to both search engines and people. Of course, the final approval is yours to make, and if there is anything you don’t like or want to add, just let us know and it will be done!
You get to choose from our dedicated team of SEO trained copywriters to work on your content. Whether it’s an article, blog post, or marketing content, our team is trained to optimize content for SEO to help you rank on search engine results pages (SERPs). Copywriters and copy editors will work together to ensure your content meets standard SEO specifications, along with adhering to your provided requirements.
When it comes to ranking on Google, your content title and meta description play an important role. Your copywriter will ensure they’re optimized with your keywords, increasing your chances of ranking, which gets your content in front of your targeted readers as they search for products, services, or information with those same keywords!
Our copywriter will conduct a quick analysis of any existing content on your website to see which articles have already been published, the current style of your content, and the voice you are projecting. Copywriters will also conduct some searches and find out how your site is currently ranking to get a point of reference for your unique SEO content needs.
You can provide up to 5 keywords for us to optimize your article against: one being your main keyword and up to four sub-keywords. Our SEO copywriters and copy editors are trained to use keywords properly and check for keyword stuffing (overuse) that can actually hurt your ranking. Your copywriter will strategically implement your keywords sporadically, and in context, for the best possible optimization.
We will link to your current content internally, to further optimize for SEO. External linking is recommended as it adds value and credibility to your content. Our team can also incorporate external links to relevant content organically so it feels natural for readers. You can also request to have images and a video URL added to your content for a well-balanced article.
While our copywriters conduct research for your content, they can compile several FAQs that people also ask on Google and answer those in your article. This strategy will help further optimize your content and have your article(s), blog posts, or marketing material directly answer and rank, frequently asked user questions, meaning even more exposure for your business or personal brand!